Londimium and the Isblington troll

Marker critics part 7673
Originally uploaded by The Salaryman.

If you put your ear to the ground of the media you can hear the sound of the great stampede after the next novelty, coming along like a bag of dog mess floating along a canal.

A couple of months ago I looked at the Observer Music Monthly, which is for the unhipster looking for the latest titles to make him the ‘forty quid bloke’ at HMV. On the cover was a young woman best described as a 4/10 edging down towards a 3, pretending to laugh on Primrose Hill to trail a feature by the intensely annoying Miranda Sawyer (an aging, expensively educated hack specialising in taking money for celebrating trivia) on ‘Lily the Kid: The perfect pop star.’

I soon realised, to my horror, that the bald-headed salt tadpoles of professional waste of skin and Listerine fairy Keith FUCKING ALLEN had spread his ignorant seed and begot an artiste of similar weight to himself. Her mouthy mockney ignorance, despite a string of expulsions from pricey schools was celebrated both by herself and the charming Miranda, the tone of whose prose read like the uncritical sweaty gruntings one would associate with some impossibly submissive sex act. Lily knows nothing, and even less about music. This gives her the blank slate of credibility.

Of course, despite having a manager for the six years it took her to break out like wind from a tramp’s trousers, its all down to her profile on MySpace. Hmmmm. In American marcomms there is a great term for simulated grass roots growth – ‘astroturfing’. One would have thought that allegedly trained journalists, bombarded 24/7 by PR would see through the con. In fact, a brave post on the Observer’s blog rumbled the shit by mentioning that when taking a mobile call at the close of an ‘innit’-erview she switched to a rather more plummy tone.

A few weeks later, she has emerged like a moth of wet bogroll from her media cuckoon and is everywhere, like the smell of rotting Durian fruits down an alleyway. I cast my eyes on another odious profile by mistake and she was lauded for her giggly admission that she does not know the difference between a guitar and a bass- a distinction that could be heard easily by an educationally subnormal squirrel monkey. It’s cool to be rich, dumb and well connected. The saturation marketing for this methane is everywhere, her airbrushed face all over the tube walls like bricks. One can only hope the backlash comes quick and fast like pissfoam. Maybe we should all watch people be unsafe instead…